Which AI agent for researching prospects?
Short answer: Clay, Apollo.io or Perplexity. Clay is our first pick: most powerful enrichment.
Here are the AI tools and agents we’d look at first if you want to research prospects before you reach out, with a simple setup recipe. This recipe is based on vendor documentation and common practice; hands-on testing is in progress.
Our picks
How to set it up
- Define your ideal customer in one sentence.
- Build a short list of target companies.
- Use AI to summarize each company's recent news and needs.
- Write a personal opener based on what you found.
Watch out for
Respect anti-spam laws and each platform's terms.
Last reviewed Nov 2026. Pricing comes from each vendor's official page; confirm before you buy.